Home > 1960s, All - Songs, All - Songs, Tracks & Music, Genre, Pop > The Love Affair – Everlasting Love (1968)

The Love Affair – Everlasting Love (1968)

This is one of the best records ever made.

One could argue that this was “manufactured” in a manner that anticipates the fodder of the X-Factor but the times were different,  the incentives complex, and the quality of the confection? Off the scale.

Originally written by Buzz Cason and Mac Gayden, the song was first recorded by Robert Knight in 1967 and reached the US top 40. See below for his stellar reading.

However, in January 1968, Love Affair took the song to #1 in the UK. They had initially recorded the song playing all the instruments themselves, with Muff Winwood producing, but CBS Records rejected it as uncommercial, and arranged for a new version to be recorded under the musical direction of Keith Mansfield and with Mike Smith producing, in which vocalist Steve Ellis sang to a backing track performed by an orchestra, brass section and backing vocalists, including Kiki Dee and Madeline Bell. While it was in the charts the group inadvertently caused some controversy in the press when they admitted that they had not played on it, although this had long since been common practice in the pop industry.

I am frankly unconcerned about the provenance – the role of the bass guitar around 20 seconds warrants a place in musical history only challenged by the opening bars of My Generation by The Who …

The Love Affair masterpiece and the Robert Knight original as a close second …

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